- Establish and organize the implementation of the company's business plan; - Develop, implement and monitor the business strategy and plan of the business group under the direction of the Board of Directors; - Manage, lead and operate the Business team; - Advise and consult the Board of Directors on decisions, sales policies, promotional programs, sales discounts at each time; - Develop new business ideas related to advertising and communication, ensuring effective implementation; - Be responsible for implementing business targets and commitments; - Analyze the market and competitors, thereby making monthly business proposals and recommendations; - Implement the company's business policies; - Implement customer support activities, organize the handling of customer complaints; - Manage the company's business activities to ensure compliance with the Company's regulations and Vietnamese laws; - Evaluate subordinate employees, understand work performance evaluation KPI;