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- Manage and optimize Google Ads advertising campaigns for the company's customers, ensuring effectiveness and achieving business goals.
- Set up, configure and monitor advertising campaign KPIs such as CPC, CPM, CPA, CTR to adjust promptly and optimize efficiency.
- Update knowledge and new trends in the field of online advertising, ensuring campaigns always keep up with the latest changes.
- Coordinate with other departments (such as content, design) to ensure consistency in overall marketing strategy and achieve best results