- Develop marketing strategies on digital media channels
- Monitor the effectiveness and cost of advertising campaigns on digital media channels (Google Adwords, Facebook)
- Plan and control brand image on digital media channels
- Continuously update user insights as well as changes in digital media to adjust and optimize marketing strategies
- Report to Marketing Director on marketing effectiveness on digital media channels
- Maintain partnerships with agencies
*Job KPIs
- Number of customers, conversion rate obtained from digital channels
- Total cost and cost per customer of each digital channel
- Reach of digital channels
