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• Identify, analyze and exploit insights of the target audience group as well as the potential audience group that the business is aiming for.
• Develop communication strategies and marketing strategies to reach customer groups on digital platforms.
• Plan, deploy and continuously monitor the effectiveness of Digital Marketing on online platforms such as Facebook, Google, Zalo,...
• Identify the types of Digital Marketing that products, services, and campaigns should target: SEO/SEM, Social Media, Mobile Marketing, Online Advertising, Email Marketing, SMS Marketing, Affiliate Marketing,...
• Write data measurement reports, summarize campaigns, and draw lessons for future campaigns.
• Coordinate smoothly with related departments and divisions to build strategies based on common goals.
