- Mine campaign keywords and write effective ad copies.
- Ability to convey proper writing tone and style according to industry and market needs.
- Trending and evergreen topics research and convey it to content strategy and creation.
- Conduct recurring daily & weekly & monthly SEM tasks (i.e. Keyword Research, Ad Testing, etc..)
- Develop and implement test reports showing results on campaigns, keywords, ad text, and landing pages.
- Maintain all aspects of paid search, including campaigns and ad groups to generate keyword lists.
- Develop proposals by estimating search traffic, CPCs.
- Gather and share competitive insights from targeted competitors.