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- Responsible for managing the Marketing department.
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- Develop ideas, plan strategies, plans, solutions and organize the implementation of overall and detailed marketing activities in each phase.
- Plan and coordinate departments within the company to organize, implement, advertising and communication programs such as promotions, advertising, sponsorship, fairs, etc. to ensure that Marketing goals are always linked. with Business.
- Organize and implement PR programs, events, trade marketing
- Lead and coordinate with Sales departments to organize and implement market research activities and programs, research information on products, new distribution channels, and competitors to segment the market and identify target market determination.
- Organize and implement marketing activities through advertising programs and projects on billboards, posters, etc.
- Research competitors' policies and selling prices, propose appropriate selling price policies.
- Coordinate with Sales departments to develop agent and customer sales policies.
- Check and evaluate the distribution system and sales staff system
- Build and develop management of the company's brand identity system
- Understand and know clearly about Trade Marketing, Digital Marketing
- Evaluate SPM prospects and launch SPM
- In charge of implementing Digital Marketing activities and offline support
- Content orientation, management and development of activities on website, facebook, youtube, zalo
- Coordinate campaigns running FaceAds, Google Ads.
- Implement SEO activities according to specified keywords
- Deploy Forum seeding activities to direct information
- Manage website content, fanpage....
- Budget planning, management and allocation of costs for marketing activities.
- Develop training curriculum and marketing knowledge system, train, share and guide marketing staff.
- Make work reports according to company regulations.
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- Detailed job KPIs will be discussed during the interview process
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