Report to: Territory Development Manager
Main purpose:
Achieve regional sales or volume targets through managing NPPs, DCR teams, and driving execution in the marketplace.
Accountabilities:
1. Achieve assigned output/sales:
- Good management of buying and selling volume.
- Implement sales, Trade Marketing, and Marketing programs according to the right content and within the allocated budget.
- Ensure the execution of a breadth and depth distribution strategy.
- Identify and develop new customers.
*Evaluation: % implementation of the allocation target.
2. Administration of NPP
- Ensure the NPP strictly comply with the signed business contract.
- Looking for potential candidates as NPP to nominate for TDM.
- Ensure the suitability of the NPP's infrastructure with business development
- Information about sales or volume targets, policies and sales programs for distributors.
- Coordinate with distributors to implement market development plans.
- Effective inventory management, ensuring sufficient supply of goods to the market,
- Ensure the NPP manages the TOT according to the company's regulations.
- Solve problems about damaged goods and settle the program.
- Analyze NPP's P&L and take action to improve.
*Evaluate :
- Route activity rate
- Percentage of defective products to total sales
- NPP's inventory level compared to the prescribed standard.
3. Market execution
- Establish and re-establish sales routes to ensure maximum performance
- Monitor the implementation of pricing policy and sales programs according to the company's regulations.
- Deploying, supervising the effective installation of TOT, POSM and implementing standard display.
- Ensure that DCR executes record keeping according to TU's form.
- Synthesize information about the market/competitors for management.
*Evaluate:
- Regional KPIs and TU results
- % execution of allocated programs
- % installation of display tools.
- Images displayed on the market in accordance with Trade Marketing regulations
4. Customer Management
- Manage, classify and update customer database by sales route, type and volume or volume.
- Executing the plan and developing key customers.
- Create good customer relations and effectively handle customer feedback.
*Evaluate :
- The list of customers is classified fully, accurately and timely.
- Frequency of customer visits
- Customer satisfaction
- Effective customer contribution
5. Coaching and managing the DCR . team
- Support DCR recruitment according to the process.
- Training and developing DCR skills through TU tools (work with, one with one, group meetings, ...)
- Set targets and implementation plans for the monthly targets for DCR in a reasonable manner and evaluate the implementation.
*Evaluate:
- Results of TU health check.
- DCR's turnover rate.