- Build, develop and implement marketing strategies for the right customers of the company. Plan by week, month, year and stick to the implementation plan; Propose marketing orientation suitable for seasonal products.
- Researching potential customers, updating customer trends as well as being quick to recognize new trends in the market, especially of young people, to create appropriate advertising campaigns.
- Creation and production of advertising content; build from scratch channels Fb, Instagram, Tiktok. Create ideas and concepts for photography and video recording of products and samples; Implement communication activities, PR booking, KOLs. Manage and control content on social media channels (including website) and ensure consistency in branding.
- Set up, monitor and measure cross-platform advertising according to the planned plan. Allocate advertising budgets to reach the target number of potential customers.
- And other tasks as assigned.