- Prepare and implement market research and communication programs and plans.
- Transmit content and messages about products, brands, trademarks and policies of the Company to customers.
- Search and promote products to potential domestic and foreign customers.
- Evaluate potential market demand trends to provide proposed reports to the Board of Directors.
- Research and evaluate the products of potential competitors compared to the company's own products.
- Analyze market research results and prepare reports for the Board of Directors.
-Responsible for compiling media content for the Company's image.
- Collect documents, edit, write and edit content and images for the Company's product introduction channels: website, catalog.
- Collect information, compile technical consulting articles: instructions for use, advise on customer concerns and questions to highlight the Company's products.
- Build media messages, compile scripts, collect documents (images, clips, content), write articles, compile video content to promote products and services to push on social media channels Youtube, Facebook, Website….
- In charge of related tasks:
- Images of website content.
- Post daily and weekly articles on the website (coffee market information, company products...).
- Statistics of visits and understanding of customer reference content on the Company's website.
