- Control Digital Marketing activities: Develop strategies, marketing strategies for products, communication and promotion programs according to company orientation.
- Plan, deploy and monitor advertising of the Company's products and services on Online channels: Google, Facebook, Zalo, Linked In,...
- Plan, coordinate, and coordinate with Content Marketing to develop Online Marketing channels to ensure the set results.
- Implement promotional and branding campaigns through Digital Marketing tools (SEO/SEM, Online Advertising, Email Marketing, Mobile Marketing, Social Media, SMS Marketing, Affiliate Marketing...), including trial implementation test and evaluate the results.
- Understand the technical regulations of each digital channel to optimize content, images and advertising quality.
- Develop new advertising channels on digital platforms
- Coordinate with relevant departments to ensure work progress and set results
- Carry out work as requested by superiors.
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