- Perform testing, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
- Monitor, report and analyze websites, come up with initiatives, and prepare for PPC campaigns.
- Manage campaign costs based on budget, estimate monthly costs and reconcile differences.
- Optimize landing pages for better SEO.
- Perform continuous keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitors' advertising links.
- Develop and implement link building strategies.
- Work with editorial and marketing teams to drive SEO in content creation.
- Recommend changes to site architecture, content, links and other elements to improve SEO position for target keywords.