- Develop content strategy, keyword strategy and link building to help increase the company's website rankings on the main search pages.
- Research and build a set of keywords for SEO
- Develop and implement link building strategy
- Coordinate with the Content department of the Marketing department to build SEO standard content for the website
- Research, analyze products / services of the business, analyze customers and competitors to build SEO strategy
- Coordinate with the Technical Department to build a website that supports SEO standards
- Recommend changes / improvements in website structure, content, linking as well as other factors to optimize SEO efficiency
- Monitor, evaluate and monitor SEO results.